Because of a Manhattan store and other shops and strategies, Polo Ralph Lauren outlet is getting more and more popular, the company's chief, who says such gifts helped to define the brand.
Many of Ralph Lauren store will be become several firsts, including a lingerie line, fine jewelry and made-to-order suits for women.
When Polo Ralph Lauren outlet online opened a 22,000-square-foot store at Madison Avenue and 72nd Street in Manhattan. The store, built to resemble a mansion, will be the brand's largest women's store and will also feature home collections and new lines of lingerie and fine jewelry.
Polo built the store to make it classic in New York mansion. Since 1986, it has had a store in the former Rhinelander Mansion across the street at 72nd and Madison, but it added this one to give the women's home lines much more room. The company has also confirmed that urban and tourist stores are doing better than regional and local ones, and this store is meant to be a draw tourists.
In fact, at the opposite of men's store at the street, there was not an American accent to be found among the shoppers, and many people even carried New York City guidebooks.
"They've been there for a long time, and it's somewhat of a destination," said Laura Pomerantz, principal at PBS Real Estate. "There is certainly traffic there as a result," she said, "and it's a well-heeled tourist."
Although Mr. Lauren dressed in his signature casual American style, the items he sells have broadened quite a bit - as the new women's store shows.
What is missing is always to be sold wholesale to like Dillard's and Macy's:the piles of chinos, sweatshirts and socks emblazoned with the Polo shirts.
"You have your idea when you're advertising and opening stores," Mr. Lauren said. "they will be see your things and know it is polo ralph lauren sale when they shop your stuff in the department ralph lauren shoes."